KPI Calculator – Leads · Customers · Budget · ROI

KPI Calculator – Leads · Customers · Budget · ROI

Start from conversion rate and CPL to estimate how many leads and what budget you need for a target revenue or a target number of customers. The values are prefilled with your results.

E.g.: 4,000,000 lei
Percentage of leads that become customers
Budget / lead
Average revenue per customer (from sales)
Derived automatically: CAC = CPL / (Conversion)

Customers needed

–
based on the goal and ARPU

Leads needed

–
customers / (conversion)

Estimated budget

–
leads × CPL

Estimated ROI

–
(revenue − cost) / cost

Your reference values (period Oct 1, 2024 – Oct 1, 2025)

Leads generated

4.227

Final customers

1.965

Conversion rate

46,49%

Total budget

246,982 lei

CPL

58.43 lei

CAC (calculated)

125.70 lei

Total revenue

2,050,000 lei

ARPU

1,043.26 lei

KPI Calculator – Leads · Customers · Budget · ROI

Start from conversion rate and CPL to estimate how many leads and what budget you need for a target revenue or a target number of customers. The values are prefilled with your results.

E.g.: 4,000,000 lei
Percentage of leads that become customers
Budget / lead
Average revenue per customer (from sales)
Derived automatically: CAC = CPL / (Conversion)

Customers needed

–
based on the goal and ARPU

Leads needed

–
customers / (conversion)

Estimated budget

–
leads × CPL

Estimated ROI

–
(revenue − cost) / cost
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